The TRUE story of Pockette®
European 4-Ply Luxury Tissues
George Schaeffer starts travelling abroad where he discovers European 4-ply pocket tissues, thus beginning 40 years of "importing" his preferred tissues to the U.S.
George founds OPI Products Inc.--a company famous for its nail lacquer brand and off-the-wall shade names like "I'm Not Really a Waitress." (OPI Hollywood Collection, 1999)
1983 - 2013
While expanding OPI to global fame, George travels over 20 million miles by air. Plagued by frequent flying sniffles, George’s obsession with European 4-ply tissues reaches an all-time high. He buys extra suitcases to schlep home his precious cargo of tissues, routinely keeping hundreds of packs in a secret closet.
Meanwhile, Tom Cohn, a Marriage and Family Therapist, and his wife, Nathalie, move to the U.S. While the Cohn’s love living in Los Angeles, they soon find themselves pining away for the plush, European 4-ply tissues they left behind. From day one, Tom dreams of importing his cherished tissues into the U.S.
Like George, each time Tom travels from Europe to the U.S., he fills every nook and cranny with European 4-ply tissues. He even calculates how long his tissue supply will last, nervously rationing them out as supplies dwindle.
One day Tom asks a trusted friend if he knows someone in business that might be willing to give him some advice.
In a chance meeting with George, Tom begins talking about the superiority of European 4-ply travel tissues. Before he finishes his first sentence, George reaches into his pocket and pulls out his own European 4-ply tissue pack. Kismet! A partnership is born.